Digital Sports Survey 2006 

Sport and Technology and BT Media and Broadcast are interested in hearing your views on the digital sport marketplace.

Those completing the form before the deadline of 13 February will go into a draw to win a free place at Sport and Technology: The Conference 2006, in association with BT Media and Broadcast, which will be held at BT Centre in London on 23 February (see www.sportandtechnologyconference.com).

Everyone completing the survey will also be eligible to register for a place at the conference at the earlybird price of £495 plus VAT which expired on 16 January 2006, and will also receive a free copy of the 2005 Post-Event Paper.

Key findings will be made available at Sport and Technology: The Conference 2006.


Name
Position
Company name
Type of Company
Nation (where residing)
Email

Question 1
Do you believe in convergence . i.e. we will eventually watch all our sports programming, read news and results and interact with providers and other users via the same central machine?
Yes
No
Comments

Question 2
Do you believe that sports federations and rights owners in general recognise the advantages of utilising new technology?
Yes
No
Comments

Question 3
Which would you perceive as the main purpose for a website?
Build communities among and between fans and their clubs/teams
Introduce new revenues
Promotion
Other (please state)

Question 4
Which sport(s) would you consider watching live on a handheld device (such as a mobile phone, PDA, etc)

Question 5
For what reason(s) do you use the internet (broadband) for sports content? (Please tick all that apply)
Results
Live scores
News
Live Video
Video Highlights
Audio
Gambling

Question 6
For what reason(s) do you use your mobile for sports content? (please tick all that apply)
Results
Live scores
News
Live Video
Video Highlights
Audio
Gambling

Question 7
Do you use Interactive TV?
Yes
No
If yes, please state what for:

Question 8
Do you pay for any extra services via broadband or mobile in sport?
Yes
No

Question 9
If not, what are you reasons for not:
Too expensive
Nothing available at this time that adds value to what is already available for free
Other (please state)

Question 10
Other than live broadcast (via broadband or mobile) is there any other sports content that you would be willing to pay for? (Please state)

Question 11
What amount of time do you spend following your sport(s) via the following media per week?
More than 20 hours  Between 10-19  Between 5-9  Between 1-4 
Television
Internet
Mobile
Radio

Question 12
In your opinion, do you feel you have enough access to your favourite sport via the following media? (Tick for yes, leave blank for no.)
Television
Internet
Mobile
Radio

Question 13
Which, in your opinion, is the best way to bring fans to a sports new media service?
Video coverage
Data
Inside knowledge/expertise
Special offers
Regular news
Guest columnists/personalities
Other
Chatrooms
Pre and post-event analysis
Merchandise/e-commerce

Question 14
Are you aware that BT provides solutions to the Media sector through its Media and Broadcast division?
Yes
No

Question 15
From the following list, select the follow solutions that you expect BT Media and Broadcast to be able to deliver:
Content Processing
Web hosting
Web streaming
Mobile solutions
Content Management
Full time broadcasting
Global content delivery

Thank you for taking the time to complete this survey.